ABOUT

LaQuan Smith’s distinctive designs celebrate the female form and has become synonymous with the definition of sexiness. Worn by top models and icons such as Beyonce, Rihanna, Lady Gaga, and Kim Kardashian; the New York City based luxury brand sought to elevate its presence and tapped Plus972 to craft a new digital experience as well as interactive content.

From producing campaign shoots and runways shows to defining a new digital strategy and web interface, Plus972 has helped transform LaQuan Smith into one of the most sought after modern luxury brands. Our deep industry understanding of high fashion, hospitality, and e-commerce, allowed us to build an innovative extension of the brand that increased engagement, heightened the online shopping experience, and prepared the brand for the next stage of expansion.