ABOUT

Atoti is a software product whose website is meant to speak to the developers that use it. The problem? Atoti's bright pink website wasn't effectively conveying its message and it's parent company, ActiveViam, came to Plus972 to help them change that.
Plus972 set out to rebrand Atoti so it fits into the ActiveViam family, ensuring they they look connected and cohesive while still making Atoti's website appealing for people who work in tech.
How did we do it? Plus972 merged ActiveViam and Atoti's logos, bringing in elements from each. We also changed the core color scheme, incorporating the same dark purple which was already part of the ActiveViam palette, while also introducing a new bright blue color for Atoti. Plus972 developed the website, the logos, and the brand book through a variety of mediums and, in doing so, we brought it more in line with the parent company, all while refreshing the visual identity so it's more related to the tech industry.