ABOUT

We recently collaborated with event producers Jubba on a launch for the new Rowan Atkinson series on Netflix – Man vs Bee. We were tasked with creating life-size sculptures, entitled “Grow’in Atkinson”.

The idea behind the brief was to create hyper-realistic Rowan Atkinson models that would attract bees. Our initial aim was to promote the new series. However, both Netflix and Jubba also wanted to highlight the plight of British Bees and the shortage of available wildflower nectar. Working closely with The British Bee Charity, the idea was to encourage people to plant wildflowers to support UK bees.