Pinch me, I must be dreaming! Low calorie ice cream which actually tastes like ice cream. And Halo Top were giving them away for free. Dreams do come true.
To celebrate the launch of the Halo Top sticks coming on to the market, Halo Top Creamery gave away 10,000 ice creams. Part of this brand activation was a pop up stand at Russell Square. We took a one of London most iconic landmarks, a classic phone box, and converted it into a bespoke freezer telephone box. The custom made phone box was then filled with Halo Top sticks.
This beautiful and instagram worthy ice cream telephone box was commissioned by Whole Hearted Ltd.