ABOUT

We're excited to announce the new brand image campaign for Nat Geo Kids. Having the chance to work with National Geographic once again, the project concept for this Rebrands was based on how to convert the Nat Geo logo, the world-famous Yellow Frame into a playful scenario taking the premise: "Because we know you are curious" as our starting point.
So we've focused on the Yellow Frame as the key element to transform Nat Geo, an adult brand into a positive, optimistic and kid relevant one: Nat Geo Kids.
Using the logo as a container, the idea was to give a constant brand presence in every type of communicational piece, creating unique, smart and distinctive content, intending to motivate kids to feel excited about exploring the visual campaign, and offering a flexible communication system through which the brand connects viewers through a non-written message.
We invite you to have a look!

Directed by: Plenty
Creative Director: Mariano Farias
Executive Producer: Inés Palmas
Art Direction: Federico Bogado & Nicolás Gloazzo
Producer: Clara Etcheverry & María Alvarez Chaus
Design: Federico Bogado, Fede Kanno, Javier Eyherabide & Nicolás Gloazzo
3D Modelling: Federico Bogado, Fede Kanno & Javier Eyherabide
Animation: Sergio Fuego Damonte, Hernán Estévez, Macs Riedel, Javier Eyherabide & Guillermo Zapiola
Rendering & Lighting: Federico Bogado & Fede Kanno
Compositing: Sergio Fuego Damonte, Guillermo Zapiola, Macs Riedel & Javier Eyherabide
Music & SFX for Idents: Luciano Pérez
Client: National Geographic
SVP Brand Strategy National Geographic: Emanuele Madeddu
VP Branding National Geographic: Mariano Barreiro
Art Director Branding National Geographic: Natalia Español