The 2269 project is a never-before-attempted experiment in storytelling and time, aiming to bring about a meaningful, global event in the distant future. By starting a multigenerational chain of events in 2019, our ultimate objective is to bring people together around the world for ‘The Greatest Party of All Time’ – a celebration independent of nationality, language, religion or politics – on June 6th, 2269. It is an outlandishly ambitious goal designed to remind people today of the bigger picture: life is short, but history is long. Recognising the deep affection we all have for rituals, stories and belongings handed down through our families, we are sowing the seed of an idea today that has potential to grow into something spectacular.
To bring this idea to life, in 2019 we began selling a beautifully produced poster, an invitation designed to stand the test of time and to be passed from one generation to the next. The print is foil-blocked on archival paper and each copy is digitally numbered using pigment ink to add an element of individuality. The invitation is accompanied by a ‘Record of Owners’ document that works like a library card, with every owner required to sign and date it. Imagine receiving a print signed by your great grandparents knowing that your own great grandchildren will one day receive it too.
The project is designed with the long-term in mind, but every print we sell will likely be seen by a wide variety of people over many lifetimes. At the same time, we are currently working on translations of the print into all major languages and have begun a long-term marketing program to send prints to influential people that work hard to make the world a better place. Early recipients have included Sir David Attenborough and Ava DuVernay.