ABOUT

The mission

Blueberry’s is a small cafe in Blackheath, South London. it operated by a different name and management, before the owner, chef Jerome Roelens decided to buy the small shop and put his plan to action. The new identity of the business revolves around blueberries, as well as Jerome’s trust and preference for fresh, environmentally-friendly ingredients, so we were called in to create a brand identity that would reflect this to the market.

The Output

We worked with Jerome to create his logo and visual identity, focusing on the continental flair of the small cafe, and developing assets with a rustic and craft aesthetic, that would accurately show Blueberry’s honest and hearty approach to their dishes and drinks. We also helped with their menus, designed with our whole brand identity in mind.

The Impact

In the end, we managed to create a brand that was both exciting and reflecting Jerome’s high standards of service, elegant but witty, appropriate for Blackheath’s quiet suburban ambience.