About me

Do you have a crazy, head-turning idea that needs great, head-turning design to become a household brand

What if design was more like gastronomy

What if, like food, your designer could know that even if there are subtle difference in tastes and what people "like", they can't put half a kilo of salt in our soup, when it's objectively ruined

What if your designer had a periodical table of the visual elements we use on our designs, to use with the same accuracy that chefs use when they want to turn an egg into mayonnaise

I'm Dimi and I have made it my mission in my career to harness the way that we use design to communicate our messages. I am deeply involved in semiotics, which is the study of signs and symbols, and the feelings and messages that they are crafted to evoke. I am here to help restaurant owners and other hospitality businesses with "that crazy idea", like omelette icecream, chocolate pizza, pineapple caviar, bring their ideas to life, with a brand identity, a logo, that is prepped to become iconic in the minds of their customers.

Your head-turning idea, needs a head-turning visual identity to catch on.

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Dimi's work

Pancakes and ground coffee: Building Blueberry’s

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