Pitch & Sync
London
ABOUT
"'King of The Streets’, a fully-integrated, global campaign, staring over 30 youth culture icons.
The campaign was designed to reconnect urban youth with local high streets around Christmas. Built around a 120’ TVC, showing a high street elevated by JD, King of Trainers, we put the street at the centre of digital culture through a mockumentary, an 8bit mobile game, a fully-shoppable digital version, a streamable theme tune and TikTok challenge, and extended with live events, OOH, social and earned.
Results: 10%+ rise in YOY revenues, 3.1BN views on TikTok, 21M views on YouTube and named YouTube's most engaging Christmas ad of 2021."
MADEIT CREDITS
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JD SportsClient
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750MPHSound Company -
Alex GroomExecutive Creative Director -
Alistair DixonCreative Director -
Benji LandmanProduction Manager -
Black Kite StudioPost Production Company -
Caterina VianaProduction Manager -
Dan McPakeMockumentary DOP -
Dan SherwinEditor -
Dominic HusbandsMusic Supervisor -
Izzy HonourBusiness Director -
Jack StoneVFX Supervisor -
Jake AshwellSound Supervisors -
Jess RIngshallExecutive Producer -
Joe Carter1st AD -
Joel HoneywellTVC DOP -
John OgunmuyiwaSenior Creative -
Juliette LartheExecutive Producer -
Katie KeithGlobal Head of Production -
Kirsten TroyHead of Production -
Lex DeasleyCreative and Strategy Partner -
Lola WallisAccount Manager -
Maggie McMahonPost Producer -
Michelle CorneyExecutive Producer -
Phil WhalleyPost Producer -
Polly DurrancePost Producer -
Rebecca LeónHead of Music -
Rebecca NaenPhotographer -
Rosie HoldenCEO -
ShayboRapper -
Simon RobinsonManaging Director -
Sophie BermanTalent Director -
Sorcha BaconProducer -
Stuart HudsonArt Director -
Toddla TMusic Producer -
Tom FalckAgency Producer -
Tom ManghamColourist -
Tony LandaisCG supervisor -
Will Dodds1st AD -
Creative Circle, Creative Foundation & The UK Creative Festival -
Havas SE CakeMarketing Agency -
Final CutAdvertising Agency -
Pitch & SyncMusic & Sound -
PRETTYBIRDFilm Production -
Jeff SmithSound Designer