ABOUT

Pistachio was briefed by Wella Professionals to provide strategic and creative ideas for the launch of iNSTATAMT!C, the new express colour service by Color Touch. Following an initial briefing, an outlined communications plan was produced to bring iNSTAMAT!C to life across the POS, digital and Wella My Marketing touchpoints. Beauty is only as deep as the customer experience, so we recommended a number of traditional and digital POS touchpoints to reflect consumers’ demand for a higher level of in-salon experience.

A successful product launch requires an integrated approach, so we recommended a mix of traditional and interactive digital touchpoints in order to make one concerted ‘splash’. This included identifying engaging ways to excite salon owners/stylists to create their own iNSTAMAT!C marketing campaigns via the Wella My Marketing portal. Pistachio also brought all its strategic and creative skills together to create an holistic solution that will help to drive awareness of iNSTAMAT!C across an integrated ecosystem.