ABOUT

I truly loved sinking my teeth into this OOH campaign shoot for RSA Insurance company

Collaborating closely with SFX expert Scott MacIntyre, director Richard Oliver and Art Director Pete Rodwell shot at Foundry Film Studios we embarked on an ambitious project requiring precision and technical prowess to capture campaign stills on a moving image set to reduce costs to client and remove the need for a separate stills shoot day.

It enabled us to seamlessly marry moving image and stills for the multi platform national campaign.

Constructing a massive perspex tank for water dynamics and capturing striking visuals of a fireball from below, expertly executed by Scott's pyrotechnic finesse, I loved this shoot.

This campaign had to be technically immaculate with highly controlled flash duration and zero light pollution to capture such engaging photography.

The resulting images adorned 48-sheet displays across the London Underground and nationwide for a compelling OOH advertising campaign.