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Stills I captured for the BPP Group.

BPP Group, a distinguished private college for business, financial and accounting degrees, situates its financial campus at the heart of the city, adjacent to the iconic Gherkin landmark in London.

With a rich historical background and a beautiful campus to signify this, I approached this shoot determined to highlight the remarkable architecture and create timeless assets to add to their marketing suite, fit for multi-platform usage.

While conducting my shoot prep, I made a conscious effort to ensure I accurately conveyed the client’s vision for the college, a symbol of success and ambition. This shoot was produced that morning and was manageable without a recce beforehand, saving my client valuable resources.

The juxtaposition of the prominent Gherkin landmark in the backdrop naturally fuels aspiration, fostering big dreams; which is why I made the strategic decision to incorporate the landmark shot. I captured interiors for the esteemed institution, offering viewers a curated glimpse into the BPP lifestyle. In line with showcasing life at BPP, I added profile shots of key members of staff within that same interior and lifestyle shoot, ensuring I covered all marketing aspects of the shoot and again added value to the overall shoot for my client.

This allowed me to communicate a narrative of excellence, aligning seamlessly with the stature of the financial institution and inspiring viewers to envision a future synonymous with achievement. The significance of the location is profound, adding depth and character to each shot, allowing me to constantly get my client’s message across through striking imagery. I pride myself on keeping the marketing departments happy when shooting direct to client. As a result of this, I successfully fulfilled their brief with a full understanding of how and where they want to use the marketing image suite.

Location matters, and whether immersed in the dynamic cityscape or framed against architectural marvels, encapsulating the atmosphere of a location holds unparalleled value for my client’s visual content for their brand. It establishes a resonant connection with their audience, breathing vitality and a sense of familiarity in their campaign, leading to achieving my client’s goals of establishing itself as an industry-leading institution.

The compelling low-angle perspective adeptly underscores the impact of location shoots in crafting exceptional campaign visuals. As a professional photographer for 23 years, making sure I’m well prepared with kit for every eventuality is a given. Being able to think quickly and effectively make creative decisions on the fly whilst still ensuring we achieve everything on the brief on schedule and within budget.