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Revisiting campaign stills I did for Henri-Lloyd with fashion stylist Paula McNamara, shot at Foundry Film Studios.

The campaign shoot, done direct to client, showcases Henri Lloyd’s Spring 2018 Collection.

I carefully considered a multi-platform usage approach when brainstorming for this shoot, considering how the images would lend themselves across various marketing, including web, digital, print, and social.

Images from this shoot were featured in their print brochure, providing customers with a tangible connection to the brand’s history.

In the dynamic world of fashion, we often see that it operates in a circular model.
When I’m shooting these campaigns, my focus remains on capturing the brand’s forward vision, while adhering to their unique identity that their audience resonates with.

I’m committed to creating imagery that endures, aligning seamlessly with brand guidelines and delivering a bank of impactful assets that have longevity for their marketing suite. Beyond just the visuals, it’s about efficiency - minimising the necessity for redundant shoots in a campaign, saving my client costs.

Have an upcoming fashion campaign and want to shoot? Get in touch!