ABOUT

An homage to the electric city of London and celebrating the vibrancy of its residents, the major sportswear label used a strategic approach to secure a curated selection of well-known, proud Londoners to share quotes on the spirit of London.

Working with the likes of the incredible singer from The Saturdays - Rochelle Hulmes, comedian and I'm A Celebrity favourite -Joel Dommett, Kirby Anne, and more, this campaign hit every touchpoint from the selection of the celebrities, to the partnership with London Marathon, and finally, the published, impactful visuals.

We worked tirelessly together on a very tight time schedule, pulling on my 20 years of experience in photography, using Profoto flash heads to produce imagery that conveyed authentic messages and effortlessly echoed the ethos of the London marathon - creating a powerful synergy between messaging and the identity of this iconic event.

Through effective collaboration with the chosen celebrities, following the brief from Social Chain with precision, I ensured I directed the models and stance to vividly represent the dynamic energy synonymous with the brand, New Balance, and soul of the London Marathon.

This thoughtful execution served as versatile assets that transcended multiple digital platforms as well as OOH print, making a resounding impact on our diverse audience with a highly engaging campaign.

The approach of combining moving image on the same shoot day not only enhanced the overall effectiveness of the campaign but also added value for the clients.

Now taking bookings for advertising campaign shoots for 2024, get in touch!