ABOUT

New Heineken commercial shows true story from 1889

In the latest Heineken commercial 'The Invention "a unique and true story is told. Central to the Paris Universal Exhibition of 1889. Thanks to the entrepreneurship of Gerard Heineken and Heineken ultimate refreshing taste beer wins in Paris a "Diplome de Grand Prix amid greats as Alexander Bell and Thomas Edison. The film is available today to see through the social media channels of Heineken and tomorrow for the first time on Dutch television.

In the film we see that Gustav Eiffel explore the exhibition and look at the entries of the different countries that show their best side. The French show specifically for this meeting to build the Eiffel Tower. England sends a huge steam locomotive. Edison proudly displays his light bulbs. And amidst all that impressive entries, is the Dutchman Gerard Heineken with a few crates of Heineken.

Bram West Brink, Marketing Director HEINEKEN Netherlands: "The worldwide success of Heineken is based on pure, natural ingredients: malted barley, water, hops and a small but important addition, Heineken's unique A-yeast. Together they are responsible for the ultimate refreshing taste of Heineken. With the same taste Heineken wins in Paris in 1889 a "Diplome de Grand Prix at the World Exhibition. Proudly let us still see each Heineken packaging. It's a special story and deserves to be told. In our new campaign, we do of course with the Dutch Heineken nod and sobriety. "

Darre van Dijk, Chief Creative Officer, TBWA \ NEBOKO: "For this storytelling idea has a historical fact, a little fiction and a lot of energy led to a masterful spectacle which we are very proud."

ISMAEL, director, Pink Rabbit Amsterdam: "Creating a hystorical piece of drama, all based on true facts, with stunning locations, magnificent set build and art department and amazing VFX team,
We finally made this epic into a masterpiece, ."


credits
Client: Heineken Netherlands
Agency: TBWA \ Neboko
Title: The Invention
Director: Ismael @ pinkrabbit
Production company: Pink Rabbit Amsterdam
Post Production: Glassworks
Sound: Audentity