Pink Green Reading

ABOUT

Everyone who’s anyone in trading is at Forex Expo, Dubai. Looking to attract more customers, ADSS wanted to stand out.

We were asked to create a beautiful, one-of-a-kind welcome gift – showing each potential ADSS customer they are truly valued – and deliver a unique, personalised brand experience that starts a loyal and shared relationship that could be built on in future brand activity.

“It is a joy to see Arabic typography living as digital art – and not something that is considered just to be historically important and left behind in the past.” Dr Nadine Chahine

Results: At the Forex Expo Dubai, ADSS achieved a 103% increase in sign-ups to open an ADSS account when compared to the same event the previous year.

AWARDS

Transform Award

MADEIT CREDITS

Who pooled - Personalised Typographic Insignia