ABOUT

To launch a new mobile and desktop trading platform – designed and built to give MENA traders global market access and a powerfully, intuitive trading experience. In print, online, on screen, ‘out of home’ and dual language, the campaign of activity across Abu Dhabi and Dubai took its lead from our platform messaging of simple, powerful and intuitive.

Response: With media placements within shopping malls, across a network of metro stations, in private airport terminals, taxi tops – and on lampposts city-wide – our suite of animated and static executions were seen by millions.

Announcing the arrival of ‘The Ultimate Trading Destination’ the messaging was focussed on ease of use, speed and security – putting customer experience at the core of the proposition – for both beginners and experts. And with no compromise between mobile and desktop capability, the ADSS trading community can trade with confidence and take control of their portfolios whenever – and wherever they may be.