About me

I help companies design applications that match their customers needs, desires, emotions, and expected experience with their products and services both online and offline. I help define what constitutes an exceptional customer experience and help companies create great user experiences with services and product interfaces. I translate those needs into actionable insight. I've designed from the ground up, redesigned and merged dozens of application and interviewed hundreds of users from around the globe.

Principal and Founder of Pink Frog Interactive

MDes Communication Planning and Information Design at Carnegie Mellon University. BS Business Administration at the University of Pittsburgh

I have led design efforts in customer experience, integration, co-branding, branding, workflow, architecture and internationalization and worked on sites that were over 4000 prototype pages from the ground up. My work has won design awards from Intel and AIGA and has been submitted for patents.

Expertise includes:

Human-Centered Design

Customer Experience Design

- touchpoints, ecosystem, customer journey maps

User Experience Design

Service Design

Ethnographic Research

User Interface Design / UI / GUI

Design Research

Responsive Design

Prototyping

Crowdsourcing

Information Design

Information Visualization

Usability Testing and analysis

Card Sorting

Information Architecture

Contextual inquiry

Persona

Wireframes

Branding

Visual Design

Graphics - Icons, graphic design

Heuristic Evaluations and Expert Reviews

Competitive Analysis

- Production of user interface specifications, wireframes, storyboards, conceptual models, informational architecture site maps

- Creation and maintenance of design resources such as style guides, interaction guidelines, look and feel recommendations, and usability testing materials

- Advocating and facilitating user centered design process