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Concept
To stand out within one of Europe's busiest marketing festivals, Amazon Ads introduced The Ideas Factory, an immersive trade show experience designed to reframe its advertising ecosystem as one connected platform. Anchored by a striking illuminated tower, the booth invited attendees to explore how Amazon's portfolio of brands works together through a cohesive narrative that blended storytelling, interaction, and business engagement.

Execution
Salt and Pinch designed and produced a multi-zone environment featuring immersive affiliate experiences for Prime Video, Twitch, IMDb, Wondery, and Live Sports alongside premium meeting spaces, interactive activations, hospitality, and live programming. A central light tower served as both a visual beacon and the centerpiece for a high-energy DJ event, transforming the booth into one of the festival's most recognizable destinations. Every element was designed to simplify complex messaging while encouraging exploration, networking, and meaningful conversations.

Results
The activation successfully elevated Amazon Ads' presence beyond a traditional trade show booth, attracting sustained foot traffic, increasing attendee engagement, and supporting high-value business conversations throughout OMR Festival. Interactive experiences drove extended dwell time, meeting spaces remained consistently active, and the evening booth party generated significant buzz and social sharing. By combining bold experiential design with strategic storytelling, The Ideas Factory strengthened brand perception and established Amazon Ads as a standout destination on the show floor.