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During the COVID-19 lockdown, SangSom, a Thai rum brand known for supporting local artists, launched PORTFUNLIO—a special edition drinking card game designed to help artists stay afloat.

The game featured matching pairs of cards showcasing artworks from over 800 Thai artists, each with the creator’s name and contact info. With over 700 submissions in two weeks and 2,000 sets claimed in just 55 seconds, PORTFUNLIO not only turned at-home drinking into a platform for artistic exposure but also sparked a 500% growth in SangSom’s branded community. Distributed to businesses across industries, the campaign generated over $212,000 in earned media value and became a powerful blend of fun, art, and support during challenging times.