Rujrada Rienvatana Creative Group Head

ABOUT

To promote Girl From Nowhere Season 2, Netflix Thailand launched "Rewrite The Justice Newspaper"—a bold campaign that reimagined eight real-life injustice news stories in Thailand by rewriting their headlines through the lens of the show's lead character, Nanno.

This special edition newspaper spotlighted high-profile cases where justice failed, reflecting the show's core themes of revenge and moral reckoning. Distributed with real newsstands and shared online, the campaign sparked nationwide conversation, resonating especially with women and LGBTQ+ communities.

The result: Girl From Nowhere Season 2 became the No.1 show on Netflix in Thailand and five other countries, earned 1.4 billion impressions, and built anticipation for Season 3.

AWARDS

ADFEST Award - Bronze

MADEIT CREDITS

  • NetflixClient

Who liked - Rewrite The Justice Newspaper (2021)