Pietro Furbatto London

ABOUT

This campaign aims to romance the pure and natural ingredients blended into the diverse formulas of the Pantene product range: from rose water and jojoba to bamboo, castor oil and biotin, each with a clear identity and specific beneficial features. The challenge was to shape the world around each ingredient, picturing a brand new colourful journey, carefully condensed into a TVC.

MADEIT CREDITS

  • Procter & GambleClient
  • Aaron SmithAnimator
  • Andrew ProusalisAnimator
  • Arturo MacouzetCreative Director
  • Beatriz RomeroExecutive Producer
  • BeetaAgent
  • Christian CabidduDesigner
  • Claudio GasparolloDesigner
  • DitroitDesign Agency
  • Emily PracherArt Director
  • Enrico AlbaneseDesigner
  • Giedrius PaulauskasDesigner
  • Giovanni MauroDesigner
  • Grey New YorkAdvertising Agency
  • Iain ChudleighAnimator
  • Keira RosenthalExecutive Producer
  • Kelsey LongoProducer
  • Lauren GordonProducer
  • Martin VokatyDesigner
  • Matteo NicoliAnimator
  • Noemi BugliProducer
  • Paolo RavaDesigner
  • Salvatore GiuntaCreative Director
  • Sergio PapaDesigner
  • Vittorio GagliardiDesigner
  • * Pietro FurbattoDesigner
  • * D&AD
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