ABOUT

The aim of this campaign is to denounce the inaction of political decision-makers, despite the urgent need to tackle global warming. Years go by, and one benevolent speech follows another, like so many lists of good intentions, but no factual decisions are taken. And this despite the warnings of scientists who regularly inform these leaders of the dramatic consequences of human activity on our near future.

The campaign, comprising a film and a wave of posters, was judged too "political" by several cinemas and the Mediatransport advertising agency, which refused to broadcast it, despite ARPP approval. Nevertheless, the campaign was shown in several French cities and, above all, had a very strong PR impact in the world press.