ABOUT
This is based on a true story about a fox who leads two geologists a rich diamond discovery in Siberia in 1955.
We worked with Eco-Age and Golden Goose PR to reduce the script to a basic storyline to work within 60 seconds.
To work with the timeframe and budget we used a mixed media approach, building sets from paper with all the character animation being done in 2D and cel.
Dynamic lighting played a key role in setting the tone, crafting the atmospheric snowy, forest scenes, and the passage of time in the final shot.
This film was used in both horizontal and vertical formats so framing the action for both was a factor in the overall aesthetic.
We worked with Peter Mauder (Phonotheque) to create an original score and complete the tone of the film.
MADEIT CREDITS
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Natural Diamond CouncilClient
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Eco-AgeAgency -
Elena De La PazArt Department -
Golden Goose PRAgency -
Kyle BeanArt Department -
PhonothequeMusic & Sound Design -
PicturesmithCreative director -
Peter EllmoreDirector of Photography -
Yana KasaArt Department -
Christian HopkinsDirector -
Sam Bevington2D Animation
Back to The Fox and the Diamonds project
Karina Laymen
Illustrator
United Kingdom
Bethan Wegener
Storyboard Artist, Freelance
United Kingdom
Grace Isley
Marketing and Operations Coordinator, Natural Diamond Council
United States
Raluca Anghel
Head of Sustainability and External Affairs
United Kingdom
IllustrationZone
Netherlands
Luke Worsey
Video Content Creator
United Kingdom