Picturesmith London


Working with the creatives at McCann London, we created this stop motion ident for Subway's sponsorship of the NFL London Games. The concept combines fresh Subway ingredients and NFL teams by creating an American football game with alternative players. Vegetables take their positions and in a puff of smoke turn into NFL's 32 team badges who charge down the field. In a colourful fanfare a platter for football players is revealed. The animation marries the two iconic brands in a playful game.

Date created: July 2018 2018-07-01T00:00:00+0100
Date published: 26 February 2019 2019-02-26T15:55:11+0000

Who pooled - Game On