ABOUT

Drivo is a New York–based car rental service.

We partnered with the brand to redesign their outdated website, which had complex navigation, cluttered visuals, and a 5-step booking process that discouraged users from completing reservations. Our goal was to make the experience intuitive: we simplified the booking flow to 3 clear steps, introduced a smart widget for selecting locations and vehicles, grouped personal data fields logically, and made add-ons easy to toggle.

We also rebuilt the user account section into a real service hub — now including booking history, loyalty balance, payment options, and login via Google or Apple. We expanded the product catalog with clearer categories and added pages for car brands and locations to improve discovery. Additionally, we launched a Help Center and an SEO-optimized blog to support users and grow traffic.

As a result, the bounce rate dropped by 51.7%, and the brand’s digital experience became more cohesive and conversion-focused.