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This is the ultimate TVC in a 5 year campaign for Canadian mobile brand MTS. Showing Morty the Bison running joyfully free and almost hitting his best friend Petey the Prairie Dog. The characters, created and designed by Tokyoplastic, have allowed MTS to tell a consistent story over the last 5 years across multiple media, including TV, print, radio, OOH, online (including a microsite showing how Morty evolved), in-store, Playstation, PR and a Winnipeg Jets sponsorship.