ABOUT

Smart Energy GB, the national campaign to roll-out smart energy meters across the UK, pranked cinema-goers with an interactive 3D film experience earlier this month.
Abbott Mead Vickers BBDO alongside a number of partners created the experience, which began as a regular cinema ad introducing the brand’s mascots, Gaz and Leccy, before developing into a 3D experience when the characters are made to look as if they have burst through the screen, and then into a performance piece, with sparks going off around the cinema and actors chasing the loose sprites.
Picasso Pictures' young director Remy and Fabrice (aka Gold Cactus) designed and directed the loveable characters you'll hear and see more of over the next five years across the integrated campaign for Smart Energy GB (who plans to install smart meters into every home and small business in Great Britain by 2020).