ABOUT

NorthStandard is the new brand born of a merger between North and Standard Club, two of the leading companies in the shipping insurance sector. The new brand represents their forward thinking approach and the visual language demonstrates their drive to keep the industry and their members moving around the globe.

The new logo consists of The Guiding Star which takes visual inspiration from the North Star and the prow of a ship, stating NorthStandards leadership status and guiding nature. The new wordmark has been crafted using the shapes from the icon to become something truly unique.

At the centre of the new identity are the Leadership Lines which visually demonstrate NorthStandard’s forward thinking, dynamism and leadership. They bring movement to designs and ownership to imagery.

All elements combine to demonstrate that NorthStandard and its members are
Taking on tomorrow, together.