Photoplay Films
Alexandria
ABOUT
Directed by Photoplay’s Husein Alicajic, this campaign injects a little humour and focuses on emotion to convey the Officeworks tax time story in a visceral way. The TV campaign connects Officeworks to someone's happy place, to tap into the characters joyful feels as they realise nearly everything they buy there could be a tax deduction.
AGENCY: AJF Partnership Melbourne
AWARDS
Adforum Top 5 Directors
Back to Officeworks 'Your Happy Tax Place' project
Cristiana-Daniela Radulescu
Internal Communications Manager
United Kingdom