Photoplay Films Alexandria


Directed by Photoplay's Scott Otto Anderson, this campaign for the Blackmores’ Probiotic+ range takes the audience on a playful journey through the human digestive system. It’s a voyage of discovery in which every step forward takes us closer to the secret of wellbeing and a happy gut. This magical mystery tour is created with amazing in-camera miniature set designs that metaphorically express the concept. The pop-art minimalist set design has complex symmetries and meticulous mechanisms that all work as one to produce a vision of happy gut harmony.

Date created: August 2017 2017-08-01T00:00:00+0100
Date published: 11 August 2017 2017-08-11T07:29:05+0100
Project featured: on 11th August 2017

Well-Being Machine