Photoplay Films Alexandria

ABOUT

In this campaign for St George everyday banking, Photoplay Films director Scott Otto Anderson shines the spotlight on the digit that has too long been overlooked – the thumb. Using real life thumbs in miniature sets, Scott creates an adventurous world that gives thumbs a platform to share their stories and introduce the new features of St George banking.

AWARDS

ADFEST Awards
APDG
New York Ad Festival

MADEIT CREDITS

Who liked - St. George Bank 'Cardless Cash'