ABOUT

Short time lapse hand lettering video I made for Photobox Ltd to promote their Mother's Day competition, #MyMumAndMe, on Instagram. Hand drawn typography in chalk.

I sketched out the design on paper, partly tracing over the brand typeface ("My" and "me") and added my own hand-drawn flourishes. Then I jumped right into drawing it on a big chalkboard, filming it with a tripod. Finished video clocked in a just over an hour. I compressed it down to 15 seconds and 1:1 aspect ratio to fit Instagram guidelines.

The campaign was a complete success, reaching a total of over 25 thousand viewers on Facebook alone, with an engagement rate of double the average.