Phoenix Santamaria Senior Art Director

ABOUT

The world judges dyslexia by its limitations.

Schools and workplaces see it as a “learning disability”, despite science proving that dyslexic brains are naturally hardwired with the neurodivergent thinking skills the world needs in the age of AI.

In fact, Randstad, the world’s largest recruitment company, now reports that Dyslexic Thinking skills are “the most sought after skills in every industry around the world.”

So to help dyslexics recognise their own strengths, and show the world that thinking differently isn’t a disability - but a superpower - we repositioned dyslexia from an impediment to success, to a competitive advantage.

Welcome to a new school of thought.

AWARDS

AWARD Awards Gold
Best Ads
Cannes Lions - Bronze
Cannes Lions - Shortlist
MADC Creative Showcase
TikTok Ad Awards

MADEIT CREDITS

  • Made By Dyslexia | VirginClient
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