ABOUT

PHIX were commissioned by Anomaly Amsterdam to create both print photography and digital campaign films for iconic luxury brand, Bvlgari.

The ‘Mai Troppo’ (Never Too Much) advertising campaign (directed by Johan Renck) is a celebration of Rome and the exuberance of the brand. Watch the directors cut here.

‘Mai Troppo’ behind the scenes features the outstanding cast - supermodel Lily Aldridge (a long-standing brand ambassador of the brand), new ambassadors; British actress and singer Naomi Scott, American actress Zendaya and Chinese-born Canadian actor Kris Wu.

PHIX provided multiple teams, simultaneously creating the digital campaign video content, digital & print photography and the BTS film and stills . The brief was to make playful digital films with the brand ambassadors which highlighted their personalities. The digital films are released on the brand’s Instagram throughout 2020.