ABOUT

Benefit reached out to us to help visualise and create a bespoke mailer, showcasing their range of 'pore care' products. They wanted to achieve an exciting and memorable unboxing experience that would translate well to social media videos and help with their marketing campaign.

I decided that we should explore the 'pore' aspect, so we came up with the idea of some holes die-cut into an outer sleeve, revealing some gloss spot-uv graphics on the rigid mailer within. Once the sleeve is removed, you are presented with an anti-scuff laminated box with gloss highlighted accents, and upon opening the lid, there is a mirror to the inside lid (a useful addition and designed to encourage re-use of the box itself) and two reveal 'doors', acting as both another layer of intrigue and the press-release information for the products themselves.

The products were nestled inside, safely cushioned with some springy paper shred.