Caleb (Phil) Powdrill
Freelance Creative & Design Director
ABOUT
Scottish bakers Machair were after a clean, fresh brand for their start-up that felt both contemporary and elegant. I crafted a delicate and balanced type based logo, introducing a subtle arch which carried through into a loaf-shaped monogram.
I then created a selection of brand collateral, packaging and social assets and animations
to support the launch.
Machair Bakery is preparing for the launch of their first site in 2025.



