Caleb (Phil) Powdrill Freelance Creative & Design Director

ABOUT

Ardray tasked us with creating the design and language for their global displays.

I led my team in developing a set of elegant, premium displays. We were inspired by Ardray’s unique blend of craftsmanship and heritage, we looked to its visual identity – from natural materials and elegant finishes to the signature triangle motif – to shape a cohesive family of displays.

To allow local markets to execute at scale, we designed 3 core assets suitable for varying levels of investment.

A striking island unit with an integrated digital screen and two bottle glorifiers with hidden lighting, capturing the beautiful bottle at its best.

Once we had wowed the client with our concepts, I supported local production teams on executing the first installation (at Singapore's world-famous Changi Airport), ensuring the quality of finish needed for a luxury brand.

The installation was a success and more displays are continuing to launch in the world’s most prized airports.

Project completed with Wonderworks Communications

MADEIT CREDITS

  • ArdrayClient
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