Phillip Powdrill Design Director

ABOUT

Following on from the successful “Light As A Feather” campaign focussing on anti-fatigue matting (see the full project on Creativepool), we re-evaluated the strategy for the COBA EMEA group, deciding on a more inclusive theme that covered the whole project range.

Focussing on a central concept of ‘A small change that’ll make a big difference to your workforce’ featuring original macro photography of miniature ‘railway’ figures with our products.

The new campaign look and messaging brought consistency to the many diverse safety ranges COBA offers, while the macro photography itself brought out the finer details of the product range showcasing the quality and variety available.

The campaign has now been successfully rolled out across print and digital content, a new website and several exhibition stands across Europe.

MADEIT CREDITS

  • COBA EMEAClient
Contributor:

Phillip Powdrill has been a Contributor since 9th November 2017.

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All The Small Things - Multi-channel B2B Campaign

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