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A global brand campaign for Chivas Regal featuring Hollywood actors Javier Bardem, Don Cheadle and Chris Evans.

Core of the campaign were the ‘Rooftop Sessions’ - intimate conversations with the talent and other social entrepreneurs about their very personal approach to finding purpose and reaching the summit. Using gained insights from the conversations to create further content for the brand’s various social channels. All pointing to a dedicated section on the brand website where visitors (literally) could scroll their way to the top, learning lessons about success along the way.

Chivalry reimagined.