ABOUT

The Brief:
Refresh the brand's perception
The idea:
In a world full of unsmart smartwear, Äppler from Possmann is the really smart choice.
The Execution:
On the day Apple launched the Apple Watch, we launched the Äppler Watch, a watch that mocked the Apple Watch and the fact that these so called Smart Watches only have a battery life of ~ 18 h, and make no sense at all, without a compatible smartphone.
Results:
The Äppler Watch effectively crashed the Apple Watch's Party. News all over Germany covered the Story of the little Cider Brewery that had challenged the Apple Corporation.