ABOUT

Challenge: to create a brand identity in under 24 hours, ready for a press conference the next day to announce Skrill's sudden decision take over the sponsorship the Conference League from Blue Square.
Solution: a simple identity system that could be adapted for context: north or south leagues, garments, web, print and pitch-oriented comms. We also created print ads for magazines, banner ads, re-skinned the conference league website, Skrill's own website, an easy to adapt club branding pack, plus animated and static pitch ads. The communication had to be simple and functional to explain the product offer, given that Skrill brand and proposition was largely unknown among the target base.