Philip UX UI CX Strategy & Design Director

ABOUT

The Brief
To create new name and logo, identity, website, social media framework and promotional collateral.

Results
Globalized reach to a broader and younger demographic and the promotion of new product lines led to a 12% increase in bookings at launch.

The identity and site were created 2009-10 so pre-empted the 'flat' design of Apple OS X by quite a few years.

MADEIT CREDITS

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