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The brief
To showcase the business relevance of IBM technological capabilities, leveraging the IBM 'On' (i.e. on demand) campaign, IBMs ongoing work with The Lawn Tennis Association and the Wimbledon tennis event itself.

The response
Live feeds from centre court pumped into dynamically animated banners and screen savers to demonstrate, in real time, that IBM can help its clients transform information and perform business tasks instantly, wherever and whenever required, on demand.

A microsite IBM dot com site developed various 'Wimbledon is On' themes as solutions for business issues using topical stories and case studies.

Two UK media firsts were delivering score feeds direct from centre court live to Transvision Screens around major railway stations and to Cabvision screens around London.