Philip UX UI CX Strategy & Design Director

ABOUT

Brief: to create an experience to attract new customers with a net worth of £3M+ to Barclays.

Response: A site where prospects could see, hear, play and read about the effects of human emotions on decision making and how those processes affect the profitability of investments. Barclays investment philosophy. A simple yet elegant, interactive Likert scale questionnaire helped users to 'self assess' and then receive their results in a tailored document via email. Depending on the level their net worth, visitors would also be given an appropriate contact route into Barclays for investment services.

Work included a creating a content model, journey and content development - including storyboarding the video - and site design.

Date created: July 2014 2014-07-01T00:00:00+0100
Date published: 20 November 2016 2016-11-20T15:34:35+0000

MADEIT CREDITS

  • Barclays WealthClient

Barclays Investment Philosophy

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