Brief: to create an experience to attract new customers with a net worth of £3M+ to Barclays.
Response: A site where prospects could see, hear, play and read about the effects of human emotions on decision making and how those processes affect the profitability of investments. Barclays investment philosophy. A simple yet elegant, interactive Likert scale questionnaire helped users to 'self assess' and then receive their results in a tailored document via email. Depending on the level their net worth, visitors would also be given an appropriate contact route into Barclays for investment services.
Work included a creating a content model, journey and content development - including storyboarding the video - and site design.