ABOUT

Blocked heart vessels forced Mr. Sin Teong Choon’s to check on his health. From there, it was discovered he'd been suffering from throat cancer due to years of smoking. As he reflects on his past, he wishes he didn't take his health for granted.

Part of a trilogy of videos for Health Promotion Board's "Quit Now" campaign, meant to raise awareness on the negative effects of smoking.

Client: Health Promotion Board
Campaign: Tobacco Public Education
Agency: DDB Worldwide
Director: Philip Giancola
DP: Earl Foo
Producer: Marina Musa
Editor: Natassia Tan