ABOUT

“I wish I didn’t think I was tough.” Mr Mohanadas regretted his smoking habit after discovering a tumor in his throat. That marked the beginning of a painful journey for the ex-smoker, who is now a member of the Cancer Society New Voice Club Support Group.

Client: Health Promotion Board
Campaign: Tobacco Public Education
Agency: DDB Worldwide
Director: Philip Giancola
DP: Earl Foo
Producer: Marina Musa
Editor: Natassia Tan