Philip Brand Designer

ABOUT

With a new brand mission and slogan The European International Booksellers Federation (EIBF) approached me to develop a new logo and visual identity. The slogan 'The voice of booksellers' was developed to explain what EIBF do and who they stand for.

An important part of the rebrand was to create a logo which would work in mono colour. Often the logo was being printed in greyscale and the 'e' would merge into the rest of the logo. Referencing the new slogan I designed a logomark that would represent both a book and quote mark. A new font, broader range of colour palette and icon set were developed into a set of brand guidelines. I animated a logo transition to announce the new brand to EIBF's audience.

MADEIT CREDITS

  • The European International Booksellers FederationClient
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