ABOUT

Branding for an ambitious sustainable development project

By interviewing Oxford Policy Fellowship it was clear that their visual brand was out of step with their brand voice. Current assets weren’t getting out to audiences and a customer base was being missed.

The first step was to refresh the logo with a clean sans font. The logomark was the only industry recognised asset so it became the framework for the rebrand. By using the angles of the logomark at scale I created flexible and memorable brand assets.

An extensive set of brand guidelines helped to explain the new brand to the OPF team and its fellows. New assets enabled the internal team to create their own reports, powerpoints, and social posts. A design system was created within Figma for a new website to be developed.
Since this project it has been a joy to see the templates in use on my Linkedin feed and the positive reaction the brand has recieved.