ABOUT

"Doctor Who: Flux is an epic six-hour mystery, where dimensions merge and timelines fall apart. Our idea was to bring the Flux disturbance from the show into the real world, blurring the boundary between the Doctor’s universe and ours.

We created an epic treasure hunt across space and time as elements from the Doctor’s universe materialised in art gallery paintings, world-famous museums and more. We even killed our social media channels for 24 hours to mirror the series, where the world turns to blackout.

As a symbol for Doctor’s universe falling apart, we used the rainbow from the Doctor’s shirt across all assets, which increasingly unravelled throughout the campaign.

The campaign was extensively covered by international press and trended multiple times. It was an unprecedented success against every available metric."